Western Resource Advocates is proud to participate in the 90 by 20 water conservation campaign. We played a leadership role in determining the campaign’s water use goal (90 gallons of water used per person per day by 2020) and identifying the communities to target (Denver metro area, Phoenix metro area, Las Vegas valley, and St. George, UT). This article, published in the St. George media, provides a good overview of the campaign, its goals, and our ongoing outreach efforts to challenge urban water users in the Colorado River Basin to use water more efficiently.

“As the worst drought since 2002 shines a spotlight on the water challenges facing the Colorado River Basin, a group of leading advocacy organizations has launched a new campaign to urge the region’s urban communities to do their part to put the Basin on a sustainable path. The campaign is asking communities from Utah to Arizona to take the “90 by 20” pledge and commit to using water in smarter, more efficient ways.

Specifically, the 90 by 20 campaign is calling on communities in the region to commit to achieving residential water usage rates of 90 gallons per capita per day (GPCD) by 2020. The campaign has been up and running in Las Vegas, and will now turn its attention to St. George, where residents currently use 152 gallons per capita per day. 90 by 20 is calling on St. George to take the “90 by 20” pledge as well…”

Full article, here.